D’Ieteren Luxury Performance and Studio27: Redefining Exclusive Experiences
D’Ieteren Luxury Performance joins forces with Studio27 to craft unique, invitation-only events that celebrate creativity, luxury, and emotion, where money truly can’t buy the experience.
Insights from the Zoute People Dinner
We met with Lionel Janssens, Marketing Manager at D’Ieteren Luxury Performance, and Paul-Antoine Bertin, renowned chef and founder of STUDIO27, during the Zoute People Dinner. Both partners shared the vision and spirit that shape their collaboration.
Money Can’t Buy Strategy
Under “Money Can’t Buy,” D’Ieteren Luxury Performance crafts unforgettable moments beyond traditional luxury. From intimate dinners to grand showcases, events surprise, inspire, and connect with a clientele seeking authenticity, emotion, and refined exclusivity. “Our clients love experiences out of the ordinary,” says Lionel Janssens.
Studio27: Where Art Meets Experience
Studio27, founded by Belgian chef Paul-Antoine Bertin, turns culinary art into exclusive lifestyle experiences. Known for fashion and design collaborations, it adds creativity to D’Ieteren Luxury Performance events, blending gastronomy, art, and emotion.
A Shared Belgian Spirit
D’Ieteren Luxury Performance and Studio27 share not only a clientele but also a deep sense of Belgian identity. “As Belgians, we’re well-regarded internationally for our creativity in fashion, design, architecture,” adds Paul-Antoine Bertin. “It’s a mark of quality we’re proud to carry forward.”
Signature Projects: Dinner Atelier & The Bentley House
Their collaboration began with an exclusive dinner in D’Ieteren’s historic Brussels workshop, merging fine dining and automotive heritage. Guests enjoyed an unexpected opera and a culinary talk linking cuisine with car design. Next, The Bentley House offers an immersive castle experience where heritage meets sensory storytelling.
Luxury Hotel Partnerships
D’Ieteren Luxury Performance extends its presence through partnerships with prestigious hotels like La Réserve in Knokke and Les Bains de Spa. These venues offer clients elegant, lifestyle-driven encounters, from discovering a Bentley during a family weekend to blending relaxation with refined automotive passion.
