Maserati in Belgium starts exclusive partnership with top chef Peppe Giacomazza
D’Ieteren Luxury Performance with Maserati in Belgium is embarking on an exclusive partnership with top chef Peppe Giacomazza, bringing together two icons of Italian craftsmanship and style.
The partnership combines Maserati’s luxury mobility experience with the pure, authentic Italian cuisine of Peppe Giacomazza, deeply rooted in tradition and emotion.
This partnership is a meaningful step for Maserati in Belgium, and one that emphasises shared values of high quality, craft and sensation.
Through the three Belgian Maserati dealerships – Antwerp, Brussels and East-Flanders – the partnership caters to those who appreciate refinement, personality and Italian style.
Within D’Ieteren Luxury Performance, this partnership aligns perfectly with the ambition of embracing luxury brands as all-encompassing experiences that revolve around emotion, craftsmanship and authenticity.
Brussels, 5 May 2026 - Maserati Belgium announces a new partnership with top chef Peppe Giacomazza, one of the most prominent representatives of Italian cuisine in Belgium. The partnership brings together two worlds that share the same origin and sensitivity: Italian roots, craftsmanship and a strong focus on sensations.
The partnership is supported by the three Maserati dealerships in Belgium – Antwerp, Brussels and East-Flanders – and will run for a period of three years. Together, Maserati and Peppe Giacomazza will craft a shared vision of Italian style, which centres on elegance, authenticity and emotion.
“We see this partnership as a natural encounter between two identities that are deeply rooted in Italy,” says Jean‑François Bernaerts, Retail Director at D’Ieteren Luxury Performance, which includes Maserati Belgium. “In both gastronomy and the world of Maserati, everything revolves around emotion, precision and creating memorable experiences. That is the core of what connects us.”
Peppe Giacomazza, chef and owner of La Botte and Peppe’s in Genk, built his reputation on pure and honest cuisine that draws from authentic Italian traditions. His approach is characterised by simplicity, respect for the product and craft – values that also resonate strongly with the character of Maserati.
For his daily travels, Peppe has resolutely opted for the Maserati Grecale Folgore, the brand’s fully electric SUV. The Grecale Folgore combines the expressive performance and refined driving experience for which Maserati is known. With its spacious and comfortable SUV concept, it offers the everyday comfort of a family car, without compromising on sportiness or character. The contemporary Italian design, flowing lines and the interior made from durable and exclusive materials, as well as the advanced technology, make the Grecale Folgore unmistakably a Maserati.
Peppe’s choice is no coincidence. The Grecale Folgore reflects the values that Peppe himself stands for: Italian class and refinement, a strong bond with his roots and a progressive outlook. As a fully electric SUV, the model symbolises innovation, while the combination of luxury, comfort and performance matches his busy professional life perfectly.
Chef Peppe Giacomazza sees a clear synergy between both worlds as well:
“My kitchen is all about sensations, just like at Maserati. It’s not merely about technique or product, but about feeling, identity and respect for a rich Italian tradition that you need to be able to recognise in everything you do.”
Within D’Ieteren Luxury Performance, this partnership aligns perfectly with the ambition of bringing together refined luxury, high performance and personalised experiences for lovers of exceptional brands. As the luxury division of the D’Ieteren Group, D’Ieteren Luxury Performance unites prestigious brands around sensations, craftsmanship and emotion.
The partnership reflects Maserati Belgium’s broader ambition of cultivating a brand experience that goes beyond the product alone. Gastronomy, culture, family and tradition form essential pillars in this regard and reinforce the emotional character of the brand.
With this partnership, Maserati Belgium, under the banner of D’Ieteren Luxury Performance, is reaffirming its conviction that luxury today is all about emotion, authenticity and sensations both on and off the road.
About Maserati Belgium
Maserati is represented in Belgium through dealerships in Brussels, Ghent and Antwerp and is a global symbol of Italian design, luxury and sporting performance.
About D’Ieteren Luxury Performance
D’Ieteren Luxury Performance is part of the D’Ieteren Group and represents various premium and luxury brands on the Belgian market.
